Top 5 Beauty Retail Apps on iOS in the Netherlands - Q4 2021

In the fourth quarter of 2021, the top beauty retail apps in the Netherlands on iOS showed varied performance trends in terms of downloads and active users. Here’s a detailed look at how these apps fared:

Parfumerie Douglas, published by Parfümerie Douglas GmbH, saw a significant increase in weekly downloads, which peaked at approximately 5.5K at the end of November and mid-December. Active users also rose noticeably, reaching around 14.9K in late November before stabilizing around 12.8K by the end of the year.

Rituals Home & Body Cosmetics, from Rituals Cosmetics B.V., maintained a steady download rate throughout the quarter, with a peak of roughly 3.1K in the week of December 20. Active users showed a gradual increase, ending the year at approximately 11.6K.

ICI PARIS XL – Beauty, published by ICI PARIS XL, experienced a sharp rise in weekly downloads in late November, peaking at about 4.3K. Active users followed a similar trend, reaching a high of around 12.9K in the same period before settling at approximately 10K by the end of December.

Etos, from Etos B.V., showed consistent download rates, with weekly downloads fluctuating between 1.1K and 1.6K. Active users remained relatively stable, peaking at around 5.7K in late December.

LOOKFANTASTIC: Beauty & Makeup, by The Hut.com Ltd, saw a modest increase in weekly downloads, peaking at around 757 in late November. Active users showed a notable rise, reaching approximately 1.5K in the same period before decreasing to about 938 by the end of the year.

For more detailed insights and data on these apps, visit Sensor Tower.